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SHOP SIMULATION
PF LABORATORY

School project to personnal Project,
from September 2020 to today

> SHOP DESIGN
AW23 LAST RESORT

In collaboration with Suzy Legile (architect), we created an immersive retail experience for the Performance Lab universe, featuring three distinct rooms:

- Immersive Room
A central tube allows consumers to try on pieces while experiencing simulated environments. This 360° simulator replicates real-world conditions like temperature, wind, and surroundings, enabling users to test garments in context.


-Experience Room
Showcasing the technologies, fabrics, and details behind PFLAB pieces, this room narrates the brand’s history and conveys its emotional vision.

-Collection Room
The final space displays the full collection, allowing consumers to try garments after immersing themselves in the brand’s story.

The design combines a dark cave ambiance with laboratory aesthetics. Organic ground shapes inspired by the human cellular system are intertwined with invasive natural elements. White floor lights emphasize garment textures, while metallic devices and tubes evoke a futuristic lab environment.



Store layout
Suzy Legile; architect